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Privacy Policy
Effective Date: 18 October 2026
This Privacy Policy is issued by AUSTRALIAN FITNESS SUPPLIES PTY LTD, located at Unit 1, 2 Activity Crescent, Molendinar, Gold Coast, QLD 4214, Australia, with contact email [email protected] and contact phone number +61 7 3462 5600. This document governs the collection, storage, use, disclosure and protection of personal information of all users visiting our website www.aufitnesssupplies.com, as well as users who browse, purchase products, participate in activities and use any services provided through our platform. We are committed to complying with all applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and relevant state-level privacy regulations, to ensure that your personal information is handled in a secure, transparent and responsible manner, as we work to deliver lightweight, durable small fitness tools and a seamless home fitness shopping experience that aligns with our mission to make daily movement accessible for all without fancy setup or large budgets.
1. Definitions
For the purposes of this Privacy Policy:
- “We”, “Us”, “Our” refers to AUSTRALIAN FITNESS SUPPLIES PTY LTD, the operator of the www.aufitnesssupplies.com e-commerce platform.
- “You”, “Your”, “User” refers to any natural person who accesses, browses, registers an account, places an order, or uses any function or service on our website.
- “Personal Information” means any information or set of information that identifies or could reasonably be used to identify a living individual, excluding information that has been anonymized in a manner that can no longer be linked back to a specific identifiable person.
- “Processing” refers to any operation or set of operations performed on personal information, including but not limited to collection, storage, use, processing, transmission, disclosure, dissemination or deletion of personal data.
- “Cookies and similar tracking technologies” refers to small data files stored on your device, including cookies, web beacons, local storage and other local tracking tools, used to track user browsing behavior, store preference information and recognize user devices when you return to our website.
2. Types of Personal Information We Collect
We only collect personal information that is reasonably necessary to deliver our fitness product services, optimize your shopping experience, and fulfill our legal obligations. The categories of personal information we may collect include the following:
2.1 Information You Provide Actively
When you interact with our website, you may voluntarily provide us with the following types of information:
- Basic account information: your full name, username, password, email address, and contact phone number when you register for a user account on our platform.
- Transaction and order information: the shipping address, billing address, consignee name, contact phone number, and order notes you fill in when placing an order for our fitness products including resistance bands, core sliders, door-mounted pull-up bars and other home fitness gear, as well as payment-related information including payment method details, transaction confirmation numbers and invoice information.
- Identity verification information: information you submit when we need to verify your identity to prevent fraud, resolve payment disputes, or comply with Australian regulatory requirements.
- Feedback and communication records: the content of messages you send to our customer service team, product reviews you publish on our website, survey responses you submit, and information you share when participating in our marketing events, promotional activities or offline experience activities.
- Social media information: if you choose to log in to our website through a third-party social media account, we may receive your public profile information, friend list and other data that the social media platform authorizes us to access, with your explicit consent.
2.2 Information We Collect Automatically
When you access and use our website, our system may automatically collect the following information through technical means, to ensure the stability and security of our platform, and to optimize your browsing and shopping experience:
- Device information: your device model, operating system version, browser type and version, screen resolution, language settings, unique device identifier and other hardware and software attribute information of the device you use to access our website.
- Browsing and behavior data: your IP address, access time, access duration, pages you viewed, search keywords you entered on our website, click records, page jump paths, browsing frequency, and the length of time you stay on different product pages of our fitness gear.
- Location information: if you enable location services on your device and grant us corresponding authorization, we may collect your approximate geographic location information, to help us recommend local logistics distribution solutions, display regional preferential activities, and calculate accurate shipping costs for your order.
- Information collected via Cookies: we use Cookies and similar tracking technologies to store your shopping cart contents, login status, language preferences, and product browsing history, so that we can automatically restore your shopping progress when you visit our website next time, and provide you with a more personalized browsing experience.
2.3 Information We Obtain from Legitimate Third Parties
In the process of operating our e-commerce platform, we may also obtain your personal information from the following legitimate sources, under the premise of complying with relevant legal requirements:
- Payment service providers: we will receive transaction confirmation information and payment verification results from the third-party payment institutions we cooperate with, to confirm that your order payment is successfully completed.
- Logistics service providers: we will obtain the consignee’s location information and delivery status updates from our partnered courier and logistics companies, so that we can track the delivery progress of your ordered fitness gear and notify you of the estimated arrival time.
- Authorized marketing and data analysis partners: we may obtain non-identifiable user portrait data and market research information from legally compliant third-party data service providers, to help us analyze user preferences and improve our product selection and service functions.
- Publicly available sources: we may collect your public information from legal and compliant public channels, when it is necessary to verify your identity, prevent fraudulent transactions, and protect the legitimate security of our platform and other users.
3. Purposes for Which We Use Your Personal Information
We will only process your personal information for purposes that are directly related to the operation of our e-commerce business, the provision of fitness product services, and the fulfillment of legal obligations, which specifically include:
- To provide and optimize our core shopping services: we use your personal information to complete your order processing, arrange product delivery, process payment verification, handle after-sales service requests, and ensure that the lightweight home fitness tools you purchase can be delivered to your designated address safely and accurately. This also includes using your browsing behavior data to optimize the display of our product pages, speed up the page loading of our website, and make your at-home fitness gear shopping process more smooth and convenient.
- To communicate with you effectively: we will use your contact information to send you order confirmation emails, shipping status notifications, after-sales follow-up messages, customer service reply content, and reminders for product usage and maintenance of the fitness equipment you purchased. With your explicit separate consent, we may also send you email or SMS notifications about new product launches, exclusive discount activities, fitness tutorial sharing and other marketing content that you may be interested in.
- To personalize your user experience: we analyze your browsing history, purchase records, product preference data and feedback content, to build a reasonable user portrait for you, recommend home fitness products that match your usage scenarios and needs, provide you with customized workout plan suggestions, and adjust our website display logic to adapt to your common browsing habits.
- To maintain platform security and prevent risks: we use your device information, IP address, transaction behavior data and identity verification information, to identify and prevent fraudulent transactions, account theft, malicious attacks, abusive order submissions and other illegal and irregular behaviors, so as to protect the personal and property safety of you and all other users on our platform, and maintain a fair and orderly shopping environment.
- To carry out data analysis and business improvement: we aggregate and anonymize the collected user data, to conduct market research and business data analysis, understand the overall demand characteristics of users for home fitness equipment, improve our existing product lines, develop new service functions, optimize our operational processes, and better achieve our mission of making affordable home fitness accessible to more users.
- To comply with legal and regulatory obligations: we may process and retain your personal information when it is necessary for us to perform the legal obligations stipulated by Australian privacy laws, consumer protection laws, tax regulations and other applicable laws, or to respond to legal formal requests from courts, administrative law enforcement agencies and other authorized government departments.
4. Disclosure and Sharing of Your Personal Information
We will never sell, rent or trade your personal information to any unrelated third parties for commercial profit without your explicit consent. We may only disclose or share your personal information under the following limited circumstances:
- Shared with our necessary service providers: we will share the necessary information with the third-party partners who provide support services for our e-commerce business, including payment processing agencies, logistics and courier companies, cloud service providers, website technical maintenance service providers, authorized marketing agencies, and customer service outsourcing partners. All these service providers will only be allowed to access your personal information under the strict premise of signing a data confidentiality agreement with us, and they can only process your data in accordance with our clear instructions and for the specific purposes of providing supporting services for us, and cannot independently use your data for any other purposes.
- Shared with your explicit consent: we will obtain your separate explicit consent in advance if we need to share your personal information with any third party for any purpose not specified in this Privacy Policy, and you have the right to withdraw this consent at any time.
- Disclosed for legal security reasons: we may disclose your personal information to the relevant law enforcement agencies, government regulatory departments or judicial institutions, when we determine in good faith that the disclosure is required by applicable laws, regulations, legal procedures or mandatory administrative requirements, or the disclosure is necessary to protect the legitimate rights and interests of us, our users, the public, and personal property safety, to prevent ongoing fraud, personal injury or illegal activities.
- Shared in the case of business transfer: in the event of a full or partial merger, acquisition, asset transfer, bankruptcy restructuring or other similar business transaction involving our company, your personal information as held by us may be transferred to the corresponding successor entity as part of the business assets. We will require the subsequent entity to continue to abide by this Privacy Policy to protect your personal information security, and we will notify you via email or a prominent notice on our website before the transfer of your personal information occurs.
5. Storage and Protection of Your Personal Information
We take a series of industry-standard technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, modification, damage or loss:
- All personal data collected on our website is encrypted via TLS 1.3 protocol during transmission, to ensure that your information will not be illegally intercepted during transmission on the network. The sensitive data such as your payment information and identity verification information will be stored in a ciphertext state after being encrypted by the advanced AES-256 encryption algorithm, and even our internal employees cannot directly view the plaintext content of these highly sensitive data without special authorization.
- We have implemented strict internal access permission control mechanisms. Only a very small number of authorized employees who need to process your personal information to complete their corresponding job duties can access your data, and all their access operations will be recorded in detail in the system audit log, which we will regularly audit and check. Any employee who violates the data confidentiality regulations will face strict disciplinary actions, including dismissal and corresponding legal accountability.
- Our data servers that store user personal information are all located in Australia, in compliance with Australian local data localization requirements. These server facilities are equipped with 24-hour physical security protection, intrusion detection system, firewall protection and regular data backup mechanism, to minimize the risk of data leakage, damage or loss.
We will only retain your personal information for the shortest period of time that is necessary to achieve the specific purposes stated in this Privacy Policy. Normally, we will retain your account information, order records and transaction related data for 7 years after your last interaction with our platform, to meet the requirements of Australian tax laws, commercial after-sales dispute resolution and other legal compliance requirements. After the retention period expires, we will completely delete or anonymize your personal information in accordance with the law.
6. Your Rights Related to Your Personal Information
Under the requirements of Australian applicable privacy laws, you enjoy the following rights regarding your personal information we hold:
- Access Right: you have the right to request a copy of all your personal information that we hold, and obtain information related to how we process your data. You can submit an access request through our contact email [email protected], and we will respond to your request within 30 days as required by law.
- Correction Right: if you find that the personal information we hold about you is inaccurate, incomplete or outdated, you have the right to request us to correct and update your relevant information free of charge, at any time.
- Deletion Right: under the circumstances that the purpose for which we collected your personal information no longer exists, you withdraw your consent to our processing, or our processing of your data violates relevant legal provisions, you can request us to delete all your personal information we hold. We will verify and process your deletion request within the time stipulated by law, except for the data that we are legally required to retain.
- Withdraw Consent Right: you have the right to withdraw any consent you previously gave to us to process your personal information at any time. After you withdraw your consent, we will no longer process your corresponding personal information for the purpose you agreed to before, but this will not affect the legality of our processing behavior that has been completed based on your consent before the withdrawal.
- Data Portability Right: you have the right to request us to provide your personal information that you have submitted to us in a structured, commonly used and machine-readable format, or to transmit the data directly to the data controller you designated, under the conditions permitted by law.
- Complaint Right: if you are not satisfied with the way we handle your personal information, or you think our processing behavior violates Australian privacy laws, you have the right to submit a complaint to the Office of the Australian Information Commissioner (OAIC) through its official channel.
When you submit a request related to the above rights, we may first need to verify your identity through necessary measures, to ensure that the applicant is the corresponding subject of the personal information, to prevent illegal fraudulent operations. We will not charge any fees for processing your legitimate and reasonable data rights requests, unless your request is repetitive, obviously unfounded or excessive.
7. Cookies and Tracking Technologies
Our website uses Cookies and similar tracking technologies to improve your browsing experience, as detailed below:
- Necessary Cookies: these Cookies are essential for the normal operation of our website. They help you maintain your login status, save the contents of your shopping cart, and complete the normal order checkout process. If you disable this type of Cookies, the basic functions of our website may not work properly.
- Functional Cookies: these Cookies are used to remember your preference settings on our website, such as your selected language, region, preferred product sorting method, so that you do not need to reconfigure these settings every time you visit our website.
- Performance and Analytics Cookies: these Cookies help us collect anonymous statistical data about user access to the website, to analyze which pages are more popular with users, check whether the website’s loading speed meets expectations, and continuously optimize the performance of our website.
- Marketing Cookies: with your separate consent, we may use this type of Cookies to show you targeted product advertisements related to our home fitness gear on other third-party social media and e-commerce platforms, so as to push content that may be of interest to you.
You can manage or disable Cookies through the settings of your browser at any time. However, please note that disabling all Cookies may cause some functions of our website to be unavailable, which will affect your shopping experience.
8. Protection of Minors’ Privacy
Our e-commerce website is a platform that sells home fitness products for general users, and we do not intentionally collect personal information of minors under the age of 16. If you are a minor under the age of 16, please do not provide any of your personal information to our website without the prior consent and supervision of your parent or legal guardian. If we accidentally collect the personal information of a minor under 16, we will take measures to delete the relevant data as soon as possible. If you find that we have collected the personal information of a minor under 16, please contact us immediately through our contact channel.
9. Updates to This Privacy Policy
We may appropriately adjust and update the content of this Privacy Policy according to the changes of our business operation needs, the iteration of website functions, and the updates of relevant Australian privacy laws and regulations. When we make significant changes to this Privacy Policy, we will post the updated version on a prominent position of our website www.aufitnesssupplies.com, notify you through email or pop-up reminder on the website, and mark the new effective date in the updated policy. Your continued access to our website and use of our services after the effective date of the updated Privacy Policy will be deemed that you have fully read, understood and agreed to the content of the revised Privacy Policy.
10. Contact Information
If you have any questions, comments, suggestions, or requests related to this Privacy Policy and our personal information processing practices, please contact us via the following channels:
- Company Name: AUSTRALIAN FITNESS SUPPLIES PTY LTD
- Postal Address: Unit 1, 2 Activity Crescent, Molendinar, Gold Coast, QLD 4214, Australia
- Contact Email: [email protected]
- Contact Phone Number: +61 7 3462 5600